The Searchwell notebook
Ideas worth putting into practice.
Useful perspectives on search, content, and measurement. Written to help you make a better next decision.
SEARCH STRATEGY · 4 MIN READ
Search intent before search volume
A practical way to decide which search opportunities deserve a page.
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TECHNICAL SEO · 5 MIN READ
A technical SEO roadmap your team can use
Prioritize fixes by impact, confidence, and the effort to implement them.
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MEASUREMENT · 4 MIN READ
Measure marketing beyond the click
Build a reporting rhythm around decisions, conversion quality, and business goals.
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